India’s leading contemporary fine jewellery brand, Mia by Tanishq, has achieved a significant milestone with the launch of its 275th store in Bengaluru’s bustling Kammanahalli neighbourhood. The landmark opening underscores the brand’s rapid growth and increasing popularity among modern consumers seeking stylish, versatile, and accessible fine jewellery. The grand inauguration was led by Shyamala Ramanan, Business Head, Mia by Tanishq, alongside Ajay Dwivedi, Regional Business Head – South, Titan Company Ltd. The occasion was marked by a series of celebrations that reflected the brand’s youthful and vibrant identity, bringing together customers, influencers, fashion enthusiasts, and jewellery lovers.
A Landmark Expansion in Bengaluru
Strategically located at 509, 4th Main, HRBR Layout, 3rd Block, Kammanahalli Main Road, the new flagship store spans approximately 1,200 square feet and strengthens Mia’s footprint in one of India’s most dynamic retail markets. Bengaluru has long been an important market for Mia by Tanishq. Known for its cosmopolitan culture, fashion-conscious consumers, and growing base of young professionals, the city aligns perfectly with the brand’s vision of offering contemporary jewellery designed for everyday wear. The new store has been thoughtfully designed to provide customers with an immersive shopping experience, showcasing a wide range of jewellery collections that blend modern aesthetics with fine craftsmanship. From minimal everyday essentials to statement pieces for special occasions, the store caters to diverse tastes and lifestyles.
A Celebration Beyond Jewellery
To commemorate the milestone opening, Mia by Tanishq organized an energetic series of launch activities that transformed the event into a community celebration. The festivities began with a cultural performance that set the tone for the day, followed by the much-anticipated Pink Drive. The initiative saw fifteen pink scooters ridden by women influencers, models, and brand enthusiasts through the streets of Kammanahalli in a colourful 3.5-kilometre convoy. The all-women ride symbolized confidence, independence, and self-expression—values that have become central to the Mia brand identity. Accompanied by music and festive energy, participants made their way to the newly opened store, creating excitement and visibility throughout the neighbourhood.
The activation reinforced Mia’s commitment to engaging with customers beyond traditional retail experiences and building a vibrant community around fashion, individuality, and empowerment.
Special Launch Offers for Customers
To celebrate the opening and the brand’s 275-store milestone, Mia introduced a range of exclusive offers designed to reward customers. Under the special “Joy of Gifting” campaign, shoppers could enjoy discounts of up to 20 percent on select diamond jewellery collections. Customers making purchases of ₹10,000 or more were also eligible to receive a complimentary 5-gram silver coin. Adding to the excitement, the brand unveiled 275 exclusive gifts to mark the opening of its 275th store, creating a memorable experience for early visitors. The store also continues to promote Mia’s popular Golden Harvest Scheme, allowing customers to invest in jewellery purchases through monthly instalments beginning at ₹2,000. The scheme offers attractive benefits and exclusive discounts, making fine jewellery ownership more accessible to a wider audience.
Redefining Contemporary Fine Jewellery
Since its launch, Mia by Tanishq has carved a distinct niche within India’s jewellery market by focusing on modern, lightweight, and versatile designs. Unlike traditional jewellery often reserved for weddings and major celebrations, Mia’s collections are designed for everyday wear, office styling, gifting, travel, and personal milestones.
The brand’s offerings include rings, earrings, bracelets, pendants, necklaces, mangalsutras, and stackable jewellery crafted in gold, diamonds, silver, gemstones, and pearls. The Kammanahalli store showcases several of Mia’s most sought-after collections, each reflecting a unique design philosophy.
Bee My Valentine
Inspired by Nature’s Sweetest Symbol of Love
Among the standout collections available at the new store is “Bee My Valentine,” a romantic range inspired by the beauty and symbolism of bees and honeycombs. The collection transforms nature-inspired motifs into elegant contemporary jewellery featuring delicate geometric patterns, intricate detailing, and modern silhouettes. Designed for everyday romance, the pieces celebrate connection, affection, and self-love while maintaining the versatility that Mia is known for. With its fresh aesthetic and wearable elegance, the collection appeals to customers looking for meaningful jewellery that can transition seamlessly from casual outings to special occasions.
Manifest
Heritage Reimagined for the Modern Woman
India’s leading contemporary fine jewellery brand, Mia by Tanishq, has achieved a significant milestone with the launch of its 275th store in Bengaluru’s bustling Kammanahalli neighbourhood.
Another highlight is the “Manifest” collection, which blends traditional inspiration with contemporary sophistication. The collection draws upon iconic Indian design elements including palace arches, paisley motifs, and lotus patterns, reinterpreting them through a modern lens. Crafted in gold and natural diamonds, the pieces are further enhanced with pearls, multi-coloured sapphires, and aventurine quartz. Manifest celebrates individuality and self-expression while honouring cultural heritage, offering jewellery that feels both timeless and relevant.
Fiora
A Celebration of Growth & Renewal
Inspired by the beauty of spring, the “Fiora” collection features delicate floral motifs and intricate filigree-inspired craftsmanship. The designs symbolize growth, renewal, and personal transformation, making them ideal for customers seeking jewellery with emotional significance. Soft, feminine, and elegant, Fiora captures the essence of nature while remaining distinctly contemporary. The collection resonates particularly with younger consumers who value jewellery that reflects their personal journey and evolving style.
Cupid Edit 3.0
Modern Gifting Made Stylish
Mia’s popular “Cupid Edit 3.0” collection is designed around the idea of thoughtful gifting. Featuring sleek, minimalist designs and contemporary silhouettes, the collection offers versatile pieces suitable for birthdays, anniversaries, celebrations, and personal milestones. The jewellery is crafted to appeal to a broad audience, making it one of the brand’s most accessible and gift-friendly ranges.
Disco Collection
Glamour Meets Retro Fashion
For customers seeking bold statement pieces, the “Disco” collection draws inspiration from the glamour and energy of the 1970s. The collection incorporates striking shapes, dramatic finishes, and confident styling elements that reflect the spirit of self-expression and individuality. Perfect for parties, festive occasions, and fashion-forward wardrobes, Disco offers a vibrant contrast to Mia’s more minimalist collections.
The Timeless Appeal of the Evil Eye Collection
The store also houses Mia’s popular Evil Eye collection, which combines contemporary design with symbolic meaning. Inspired by the ancient protective symbol believed to ward off negativity and attract positive energy, the collection features elegant bracelets, pendants, earrings, and rings. The designs have become particularly popular among younger consumers who appreciate jewellery that combines style with personal significance.
The Road Ahead for Mia by Tanishq
Speaking at the launch, Shyamala Ramanan emphasized the importance of Bengaluru in Mia’s growth story and highlighted the brand’s mission to make fine jewellery more approachable and relevant for today’s consumers. With 275 stores now operating across India, Mia by Tanishq continues to expand its presence while staying true to its core philosophy of offering stylish, versatile, and meaningful jewellery for modern lifestyles. The opening of the Kammanahalli flagship store represents more than just another retail expansion—it marks a significant chapter in the brand’s journey to redefine how contemporary India experiences and wears fine jewellery. Through innovative collections, engaging customer experiences, and a strong focus on self-expression, Mia by Tanishq is continuing to shape the future of everyday luxury jewellery in the country.
